Solutions
Performance-Based
B2B Acquisition
Base&Co is reinventing B2B acquisition with a unique hybrid approach: combining the power of Data with the precision of human intelligence. We transform media distribution into concrete, actionable business opportunities.
In 2025, Base&Co delivers over 1,500 qualified B2B leads per month, while maintaining high quality and conversion rates, even for complex sales cycles.
1. Scripted Discovery Calls
+We collaborate with each advertiser to co-build a precise business script, tailored to their specific offer, sales cycle, and qualification criteria.
Our operators then engage with qualified B2B databases to detect real projects and trigger high-intent contact requests.
2. Enhanced Qualification & Quality Control
+Every lead generated is :
- recorded,
- reviewed,
- validated according to defined criteria before being delivered.
This ensures a level of compliance and reliability significantly higher than current market standards.
3. Multi-channel B2B Distribution
+In addition to the call channel, Base&Co also activates :
- dedicated B2B Emailing campaigns,
- newsletter placements,
through our media partners with proprietary B2B databases.
Premium Network France & Europe
We place great importance on developing our publisher network, which represents our core added value.
We continuously integrate new media platforms to guarantee the highest level of performance for your campaigns.
Emailing
25 Million
opt-in addresses
Social ADS
40 Million
unique visitors
Native ADS
29 Million
unique visitors
Discovery Calls
100
call center seats
SMS To Call
10 Million
SMS sent
Publishers
500
premium publishers
Why Base&Co
Since 2005, our primary focus has been providing advertisers with sophisticated lead generation strategies.
We continuously optimize our methods to maximize your performance in converting prospects into loyal customers.
ACQUISITION
In 2024, we intentionally reduced volumes to focus more heavily on the B2B sector.
This strategic shift has allowed us to achieve 30% growth in this area, driven specifically by the effectiveness of our discovery call approach.
PROPRIETARY TECHNOLOGY
Our statistical tool, “Baztrack,” enables real-time performance tracking of your programs (including open rates and Web Service calls).
GEOTARGETING
Publish tailored messages based on your catchment area or filter out leads outside your business zone.
DEDUPLICATION
Profile deduplication carried out on a 100% secure system.
RESPONSIVE DESIGN
Your campaign formats are fully functional across a wide range of devices (Desktop, Mobile, Tablet).
