Our company

FOUNDER
EDOUARD L’HUERRE

Raised in the digital landscape, Edouard began his career at Spray in 1999. His mission focused on promoting high-impact event operations to drive traffic generation.

In 2000, he joined the Macati Group, specializing in high-quality, personalized member recruitment online. Following its acquisition by the advertising network Ad Pepper Media in 2003, Edouard L’Huerre was appointed Traffic Manager for France.

In 2004, he joined ValueClick Media, one of the leading American marketing groups, as Sales Manager for the Performance Division.

In May 2005, he founded Base&Co to address complex acquisition challenges and provide clients with an innovative distribution network.

Base&Co’s innovation journey

  • 2005 : Founding of Base&Co,
    an e-marketing agency.

  • 2009 : The American company Bose chooses Base&Co to refine their customer acquisition solutions.

  • 2010 : Base&Co partners with Abrisud, the European leader in pool enclosure manufacturing.

  • 2011 : Base&Co surpasses the milestone of 500 publishers.

  • 2012 : Launch of the Native Advertising solution.

  • 2013 : Launch of the Enhanced Co-registration solution and rollout of the Base&Coreg management tool.

  • 2014 : Launch of AdSense and Social Ads solutions, and creation of a dedicated Consulting division.

  • 2016 : Launch of the proprietary tracking and reporting tool : Baztrack.

  • 2017 : Expansion into the Spanish market.

  • 2018 : Base&Co Spain records 110% growth.

  • 2024 : A strategic turning point for Base&Co with the launch of our specialized B2B division.

  • 2025 : Base&Co delivers over 1,500 qualified B2B leads per month, maintaining high quality and conversion rates.

THE BASE&CO TEAM

Wissem BEZINA

Head of Operations

Davy DIAZ

Development Division Manager

Xin GUAN

Creative Director